Our team is happy to announce that we started the process of updating the book "Store Wars: the battle for mindspace and shelfspace" written by Marcel and Judith Corstjens and published in 1995 (with the publishing house John Wiley & Sons Limited).

The book has been a very important addition to the training and education program Storewars that has been run for the last 15 years for managers and executives of the world leading FMCG and retail companies.

The modern retail and FMCG markets are very dynamic and since 1995 there have been many important affairs, changes and developments. At the same time, it's amazing that most trends and processes described in the first edition are very topical and relevant today.

The new edition will retain all the strengths of the first book including a comprehensive and complex approach to the consumer & retail markets and the interaction between FMCG retailers and manufacturers. To that the authors will add as many new and fresh facts, quotes, cases, charts and illustrations as possible.

In the new edition, for the first time we include the information about the most prospective Emerging Markets (including Russia, Eastern Europe, China, India and others). Other crucial topics, which will be of our focus in the new publication, are Private Label, hard discounters and new retail technologies. We will also analyze the impact of the global financial crisis on the consumer and retailer markets and on the strategies of leading retailers and manufacturers.

We would be happy to hear your thoughts, ideas and suggestions for the contents of the new editions of Storewars book. Please feel free to send them to e-mail storewars@modernmarketingmonaco.com