“I enjoyed the role in the Retailer team. The possibility to experience the complexity of the business decisions and the coherence between different KPIs.”
Ognian Filkov,
SD CEE,
Henkel.

“Being a business simulation I enjoy taking decisions in a relative safe environment. In the negotiations period the pressure felt also on retailers' shoulders and made the interactions similar to real environment.”
Vladau Cosmin,
Senior KAM,
Henkel Cosmetics Romania.

“The program promotes cross-tactical understanding. Manufacturers may play retailers and they see what goes on in their decision-making process.”
Antoine Georges,
Marketing Manager,
Kimberly Clark.

“There is not a lot of training programs out there for retail category managers, but Storewars was an ideal opportunity to help improve the performance of our people while they were under the fire of making decisions.”
Michael Knight,
Senior Vice President,
Giant Food Stores

“When your reach an agreement during the game you have more chances to do it in the real life, because now you understand that an agreement means success.”
Sergey Klisho,
Sales Director,
Sara Lee

“We don’t think this much at work. Storewars gave us a first-hand look at problems faced daily by retailers.”
Nick Jay,
General Manager,
Sales, Al Marai

“The training is not about the war, but about the ability to build the relations. Above all the training teaches not to behave like you are in a war.”
Alexander Lashkov,
Sales Development Chief Manager,
Beeline

“It is like laboratory in which you can put people in stressful situations… You can see how creative people can be.”
Michael Knight,
Senior Vice President,
Giant Food Stores

“I would like to say that this game expands your outlook, gives you more knowledge, but I think that to get the most of it you have to play it more than once.”
Olga Maximova,
Senior CMA Manager Food & Corporate,
Unilever

“The SUPERVALU participants gained valuable insights into how their manufacturer partners prepare for and actually negotiate.”
Michael Terpkosh,
Director, Category Management Development & Retail Pricing,
Supervalu

“Storewars strengthened the working relationships between our merchandising staff and the manufacturers.”
Michael Terpkosh,
Director, Category Management Development & Retail Pricing,
Supervalu

“Thank you very much for the probably best training session! I liked the course being close to the real situation, because of time limitation, tension and huge information blizzard.”
Normunds Ozolim,
Sales Director,
Aldaris

“Do you know the way to understand the retail in 4 days? Now I do know one... ”
Nur Bakbergenov,
Managing Director,
Caspian Bank