Storewars is a dynamic, live action total business management simulation, where participants take charge of a $100 million virtual company, develop strategies, negotiate and make decisions that determine its success.

In each course, 18-35 participants divide into 5 teams, take control of 2 retailing & 3 manufacturing companies, which they manage for a virtual period of 2 years. During the 3-5 day course, the teams compete and interact to capture market share and drive value in their businesses.

Key lessons are reinforced through detailed coaching & feedback on the impact of strategic and tactical decisions made during the simulation. Additionally there are breakout lectures and sessions that relate the lessons back to real market issues.

Key learning objectives include:

General skills Total business management: managing company resources to reach market goals Creating & implementing company, market, product & customer strategies Transforming information & data into profitable decisions Effective strategic & tactical decision making Working in multifunctional teams ‘Soft & hard’ negotiation skills Communication skills Emotional Intelligence development

Specialist skills Retailer strategy & tactics Manufacturer strategy & tactics Managing product portfolios: manufacturer & retailer perspectives New product development & launch Private label management Understanding the drivers in the retailer-manufacturer relationship Establishing mutually profitable trading relationships Understanding consumer & shopper marketing Brand power & store power: managing mindspace & shelfspace

As well as a management development programme, Storewars is also regularly used for team-building; trade partner networking & development; as well as for management assessment & recruitment.