IAE – School of Business Universidad Austral
Fernando Zerboni Director of the Marketing Academic Area PEM Program Curricular Director
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Have a look at the standard 4-day agenda (Storewars usually takes 3-5 days).
Standart Agenda
| Day 1 | Day 2 | ||
|---|---|---|---|
| 08:30–09:00 | Welcome coffee/Registration | 09:00–09:30 | Lecture: Negotiation rules |
| 09:00–11:00 | Lecture: Introduction to STOREWARS world | 09:30–10:45 | Market analysis in teams, getting ready for negotiations |
| 11:00–12:30 | Market analysis in teams, team structure development | 10:45–11:00 | Meeting with team CEOs |
| 12:30–13:00 | Lecture: Starting positions | 11:00–12:30 | Negotiations (1st round) |
| 13:00–14:00 | Lunch | 12:30–13:00 | Discussions in groups |
| 14:00–18:00 | Decision I | 13:00–14:00 | Lunch |
| 18:00–18:15 | Break | 14:00–16:00 | Negotiations (2nd round) |
| 18:15–19:00 | Feedback on Decision I | 16:00–18:00 | Decision II |
| Day 3 | Day 4 | ||
| 09:00–10:30 | Feedback on Decision II | 09:00–10:00 | Feedback on Decision III |
| 10:30–12:00 | Market analysis in teams | 10:00–13:00 | Market analysis in teams |
| 12:00–13:00 | Lecture: Manufacturer-Retailer interactions | 13:00–14:00 | Lunch |
| 13:00–14:00 | Lunch | 14:00–15:00 | Decision IV |
| 14:00–18:00 | Negotiations (1st and 2nd round, 30 min each round) | 15:00–15:15 | Preparation for Team presentations |
| 18:00–19:30 | Decision III | 15:15–16:00 | Team presentations |
| 16:00–16:30 | Final results | ||
| 16:30–17:00 | Programme summary & feedback | ||
10 Reasons
Why Storewars
Storewars trains participants to understand the dynamics of the modern trade environment
10 Reasons
Why Storewars?
- Storewars has been run more than 700 times & has been attended by more than 15,000 management executives in over 40 countries
- Storewars has been repeatedly used by blue-chip multinational manufacturers & retailers for over 15 years
- Storewars trains participants to understand the dynamics of the modern trade environment and to instantly apply knowledge & skills in their daily work
- Storewars models the market on two levels: supply and distribution, examining trade issues from both retailer & manufacturer perspectives and helping both sides to drive a profitable partnership
- The teams of manufacturers and retailers hold several rounds of live negotiations about the complex trade terms on which to buy or sell their stocks, thus practicing various ways to achieve mutually beneficial cooperation.
- Storewars compels participants to use a full range of management & communication skills to achieve concrete objectives in a competitive but risk-free environment
- Storewars was developed using actual sales & marketing data from manufacturers & retailers across multiple markets
- Storewars was developed at INSEAD business school, #4 in Financial Times Global MBA Ratings 2011
- Storewars is supported by original cutting edge research as presented n the best-selling book ‘Store Wars: The Battle for Mindspace & Shelfspace’
- Storewars was tailor-made at the request of major multinational manufacturers looking for a targeted tool to help them work optimally with increasingly powerful retailers