Storewars Book
Storewars Analytical Centre is currently updating the best-selling book “The Battle for Mindspace and Shelfspace” written by Marcel and Judith Corstjens and publis- hed in 1995 (publishing house John Wiley & Sons Limited). The book is a very important addition to the training and education program Store Wars that has been run for the last 15 years for managers and executives of the world leading FMCG and retail companies.
The book is discussing the development of the retail industry globally and the rising conflict with the manufacturers (particularly in the FMCG sector). Aside from updating the 300 current pages and 100+ charts and graphs we also focusing on three areas that are topical at the moment.
- Development of the emerging markets for both retailers and manufacturers.
- Development of hard discounters, particularly in the context of a worldwide recession.
- Development of private labels and emergence of retailers as category leaders and largest advertisers in many countries.
Order the Book
You can order the book
from the following on-line stores:
www.eu.wiley.com
www.amazon.com
We are constantly looking for cooperation on the book’s topics with the academics and industry’s experts:
Should you be interested in giving us your valuable input to get quoted in the book and its appendixes, please, contact us.