Manager of Storewars International, EMEA
Holds a degree in International Economics from Budapest Business School, Department of International Management and Business Studies.
Joined Storewars in 2011.
Has run more than 10 Storewars programs in Europe as a deputy facilitator for such clients as Kimberly Clark, Cadbury, Henkel and PepsiCo.
Have a look at the standard 4-day agenda (Storewars usually takes 3-5 days).
Standart Agenda
| Day 1 | Day 2 | ||
|---|---|---|---|
| 08:30–09:00 | Welcome coffee/Registration | 09:00–09:30 | Lecture: Negotiation rules |
| 09:00–11:00 | Lecture: Introduction to STOREWARS world | 09:30–10:45 | Market analysis in teams, getting ready for negotiations |
| 11:00–12:30 | Market analysis in teams, team structure development | 10:45–11:00 | Meeting with team CEOs |
| 12:30–13:00 | Lecture: Starting positions | 11:00–12:30 | Negotiations (1st round) |
| 13:00–14:00 | Lunch | 12:30–13:00 | Discussions in groups |
| 14:00–18:00 | Decision I | 13:00–14:00 | Lunch |
| 18:00–18:15 | Break | 14:00–16:00 | Negotiations (2nd round) |
| 18:15–19:00 | Feedback on Decision I | 16:00–18:00 | Decision II |
| Day 3 | Day 4 | ||
| 09:00–10:30 | Feedback on Decision II | 09:00–10:00 | Feedback on Decision III |
| 10:30–12:00 | Market analysis in teams | 10:00–13:00 | Market analysis in teams |
| 12:00–13:00 | Lecture: Manufacturer-Retailer interactions | 13:00–14:00 | Lunch |
| 13:00–14:00 | Lunch | 14:00–15:00 | Decision IV |
| 14:00–18:00 | Negotiations (1st and 2nd round, 30 min each round) | 15:00–15:15 | Preparation for Team presentations |
| 18:00–19:30 | Decision III | 15:15–16:00 | Team presentations |
| 16:00–16:30 | Final results | ||
| 16:30–17:00 | Programme summary & feedback | ||
Storewars for MBA
Highly recommended by the participant, TNK BP Marketing Director,
to be included into MBA program.
See the Recommendation
Evgeniya Maltseva recommends Storewars business simulation training for “Top Manager” MBA at the Academy of National Economy under the Government of the Russian Federation
Dear Kristina Anatolyevna and Elena Sergeevna,
I am writing regarding Storewars business simulation program – the fantastic training I have recently participated in.
I am certain that such a training will enrich any MBA Program, even the one which is as great as our “Top Manager” MBA.
Storewars business simulation was developed to address the burning issues arising nowadays in complex relationship between FMCG manufacturers and modern retail.
It deals with confrontation between retailers and manufacturers/distributors and teaches the ways to establish mutually beneficial win-win cooperation to maximize profits of the both parties.
The participants are divided into 5 teams (2 Manufacturers, 3 Retailers).
There are several rounds to the game. A high quality lecture material is presented prior to each round. After completing a round by taking a complex decision for the next period the participants get detailed feedback with thorough analysis of their tactical steps or strategic mistakes. I would like to strongly emphasize the facilitators’ high level of expertise and professional background.
I have taken part in this business game with great pleasure together with other employees of TNK BP. TNK BP was invited to participate by PepsiCo Holdings in order to strengthen the working relationship between the two companies. I guess it must be quite an expensive training but I do recommend however to discuss the possibility of adding Storewars business simulation to your educational tools portfolio. I assume there must be an MBA customized version available to better suit the school’s needs. According to the Storewars team, the training was specially created for MBA and has a long experience in academic environment.
Best regards,
Evgeniya Maltseva
Marketing Director
OAO Saratovnefteproduct (TNK BP)