Financial Times Global MBA Rankings 2009 – ranked #31.
For over 100 years, the Haas School of Business at the University of California, Berkeley, has offered a superb management education to outstanding men and women from around the world. The school’s programs benefit significantly from the university’s practice of interdisciplinary research and teaching, and the school’s strong connections to nearby Silicon Valley.

Marketing and related disciplines:
The marketing professors at the Haas School are leading researchers in marketing strategy (theoretical and empirical), quantitative behavioral modeling, and consumer research. Faculty members investigate substantive issues such as pricing, market entry, distribution channels, e-commerce, consumer choice, the role of emotions, and managerial decision-making.

Leading Professors in Marketing:
• Teck H. Ho (Areas of expertise: behavioral pricing and revenue model design, emotional gaming, strategic intelligence quotient);
• G. Iyer (Areas of expertise: competitive marketing strategy, coordination and contractual issues in distribution channels, marketing information and its effects, Internet institutions and competition, bounded rationality and marketing strategy);

Learning methods:
Experiential Learning. Gaining hands-on exposure to real-world business situations is emphasized in the Berkeley MBA Program. Experiential field activities are an integral part of its innovative courses as well as in numerous out-of-classroom opportunities. Over 50 percent of full-time Berkeley MBA electives make use of hands-on projects in the field.

Contacts:
• Web: http://www.haas.berkeley.edu; Full-time MBA Program Admissions http://mba.haas.berkeley.edu/contact.html;
• Tel.: General Info +1-510-642-7989; MBA Admissions +1-510-642-1405.