Business Simulation Customized for your Industry
There are two FMCG categories in a standard Storewars Business Simulation: Foodles (food) and Woodles (non-food). However, the software can be customized based on the specifics of your industry and your business needs. The game structure then becomes more focused and purpose-built.
The major changes implemented include products specifics (brands, ingredients, and perception dimensions), price specifics (price level and therefore relative investments adjustments, e.g. advertising, store operating costs, production costs) and consumer specifics (consumer segments and its importance).
Storewars can be most easily adjusted for the following categories:
- Dairy products
- Soft drinks
- Alcoholic drinks
- Snacks and Chocolate
- Tea and Coffee
- Toothpaste and substitutes
- Soaps and Detergents
- Shampoo and Shower Gel
- Tobacco