FMCG Business Simulation & Training

Storewars is run all over the world by a global network of partners. We deliver courses in over 40 countries in 8 languages. To book a course you can contact directly one of our partners, or our Central Office

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China

Company
Nipho Service Co., Ltd.
Contact Person
Carolyn Luo
Address
612 Li Yuan Building No. 1170, South Xizang Road, Shanghai, China, 200011
Tel +8621-6136 3705
E-mail
carolynluo212@gmail.com
Business.nipho@gmail.com
Website www.niphoservice.com

Day 1	Day 2
08:30–09:00	Welcome coffee/Registration	09:00–09:30	Lecture: Negotiation rules
09:00–11:00	Lecture: Introduction to STOREWARS world	09:30–10:45	Market analysis in teams, getting ready for negotiations
11:00–12:30	Market analysis in teams, team structure development	10:45–11:00	Meeting with team CEOs
12:30–13:00	Lecture: Starting positions	11:00–12:30	Negotiations (1st round)
13:00–14:00	Lunch	12:30–13:00	Discussions in groups
14:00–18:00	Decision I	13:00–14:00	Lunch
18:00–18:15	Break	14:00–16:00	Negotiations (2nd round)
18:15–19:00	Feedback on Decision I	16:00–18:00	Decision II
Day 3	Day 4
09:00–10:30	Feedback on Decision II	09:00–10:00	Feedback on Decision III
10:30–12:00	Market analysis in teams	10:00–13:00	Market analysis in teams
12:00–13:00	Lecture: Manufacturer-Retailer interactions	13:00–14:00	Lunch
13:00–14:00	Lunch	14:00–15:00	Decision IV
14:00–18:00	Negotiations (1st and 2nd round, 30 min each round)	15:00–15:15	Preparation for Team presentations
18:00–19:30	Decision III	15:15–16:00	Team presentations
	16:00–16:30	Final results
	16:30–17:00	Programme summary & feedback

Evgeniya Maltseva recommends Storewars business simulation training for “Top Manager” MBA at the Academy of National Economy under the Government of the Russian Federation

Dear Kristina Anatolyevna and Elena Sergeevna,

I am writing regarding Storewars business simulation program – the fantastic training I have recently participated in.

I am certain that such a training will enrich any MBA Program, even the one which is as great as our “Top Manager” MBA.

Storewars business simulation was developed to address the burning issues arising nowadays in complex relationship between FMCG manufacturers and modern retail.

It deals with confrontation between retailers and manufacturers/distributors and teaches the ways to establish mutually beneficial win-win cooperation to maximize profits of the both parties.

The participants are divided into 5 teams (2 Manufacturers, 3 Retailers).

There are several rounds to the game. A high quality lecture material is presented prior to each round. After completing a round by taking a complex decision for the next period the participants get detailed feedback with thorough analysis of their tactical steps or strategic mistakes. I would like to strongly emphasize the facilitators’ high level of expertise and professional background.

I have taken part in this business game with great pleasure together with other employees of TNK BP. TNK BP was invited to participate by PepsiCo Holdings in order to strengthen the working relationship between the two companies. I guess it must be quite an expensive training but I do recommend however to discuss the possibility of adding Storewars business simulation to your educational tools portfolio. I assume there must be an MBA customized version available to better suit the school’s needs. According to the Storewars team, the training was specially created for MBA and has a long experience in academic environment.

Best regards,
Evgeniya Maltseva
Marketing Director
OAO Saratovnefteproduct (TNK BP)

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