Evgeniya Maltseva recommends Storewars business simulation training for “Top Manager” MBA at the Academy of National Economy under the Government of the Russian Federation

Dear Kristina Anatolyevna and Elena Sergeevna,

I am writing regarding Storewars business simulation program – the fantastic training I have recently participated in.

I am certain that such a training will enrich any MBA Program, even the one which is as great as our “Top Manager” MBA.

Storewars business simulation was developed to address the burning issues arising nowadays in complex relationship between FMCG manufacturers and modern retail.

It deals with confrontation between retailers and manufacturers/distributors and teaches the ways to establish mutually beneficial win-win cooperation to maximize profits of the both parties.

The participants are divided into 5 teams (2 Manufacturers, 3 Retailers).

There are several rounds to the game. A high quality lecture material is presented prior to each round. After completing a round by taking a complex decision for the next period the participants get detailed feedback with thorough analysis of their tactical steps or strategic mistakes. I would like to strongly emphasize the facilitators’ high level of expertise and professional background.

I have taken part in this business game with great pleasure together with other employees of TNK BP. TNK BP was invited to participate by PepsiCo Holdings in order to strengthen the working relationship between the two companies. I guess it must be quite an expensive training but I do recommend however to discuss the possibility of adding Storewars business simulation to your educational tools portfolio. I assume there must be an MBA customized version available to better suit the school’s needs. According to the Storewars team, the training was specially created for MBA and has a long experience in academic environment.

Best regards,
Evgeniya Maltseva
Marketing Director
OAO Saratovnefteproduct (TNK BP)

10 Reasons
Why Storewars?

1. Storewars has been run more than 700 times & has been attended by more than 15,000 management executives in over 40 countries
2. Storewars has been repeatedly used by blue-chip multinational manufacturers & retailers for over 15 years
3. Storewars trains participants to understand the dynamics of the modern trade environment and to instantly apply knowledge & skills in their daily work
4. Storewars models the market on two levels: supply and distribution, examining trade issues from both retailer & manufacturer perspectives and helping both sides to drive a profitable partnership
5. The teams of manufacturers and retailers hold several rounds of live negotiations about the complex trade terms on which to buy or sell their stocks, thus practicing various ways to achieve mutually beneficial cooperation.
6. Storewars compels participants to use a full range of management & communication skills to achieve concrete objectives in a competitive but risk-free environment
7. Storewars was developed using actual sales & marketing data from manufacturers & retailers across multiple markets
8. Storewars was developed at INSEAD business school, #4 in Financial Times Global MBA Ratings 2011
9. Storewars is supported by original cutting edge research as presented n the best-selling book ‘Store Wars: The Battle for Mindspace & Shelfspace’
10. Storewars was tailor-made at the request of major multinational manufacturers looking for a targeted tool to help them work optimally with increasingly powerful retailers