10 Reasons
Why Storewars?

1. Storewars has been run over 651 times & has been attended by more than 15,000 management executives in over 40 countries
2. Storewars has been repeatedly used by blue-chip multinational manufacturers & retailers for over 12 years
3. Storewars trains participants to understand the dynamics of the modern trade environment and to instantly apply knowledge & skills in their daily work
4. Storewars models the market on two levels: supply and distribution, examining trade issues from both retailer & manufacturer perspectives and helping both sides to drive a profitable partnership
5. The teams of manufacturers and retailers hold several rounds of live negotiations about the complex trade terms on which to buy or sell their stocks, thus practicing various ways to achieve mutually beneficial cooperation.
6. Storewars compels participants to use a full range of management & communication skills to achieve concrete objectives in a competitive but risk-free environment
7. Storewars was developed using actual sales & marketing data from manufacturers & retailers across multiple markets
8. Storewars was developed at INSEAD business school, #5 in Financial Times Global MBA Ratings 2009
9. Storewars is supported by original cutting edge research as presented n the best-selling book ‘Store Wars: The Battle for Mindspace & Shelfspace’
10. Storewars was tailor-made at the request of major multinational manufacturers looking for a targeted tool to help them work optimally with increasingly powerful retailers

Standart Agenda