Storewars was back in Vienna on 5-7 December 2011. Participants were coming from countries all over Europe from a number of different companies: Henkel, Metro, Mars, Wrigley, Delhaize, Whyte & MacKay, Nelt and Bocconi University. We were happy to welcome participants from both the supplier and the retail side of the business, it added a more exciting component to the simulation.

The program was facilitated by Jean-Jacques Vandenheede, Retailer Insights Directors Europe at The Nielsen Company.

The competition during the whole 3 days was very intense and the teams were head to head all along. Finally, Retailer 2 and Manufacturer 3 won, and we would like to congratulate them once again! Everybody was working extremely hard, and we would like to thank you again for all the time and efforts invested into the simulation.

We hope that all of you enjoyed the 3 days spent with Storewars and that you can use the knowledge acquired in the simulation in real life.