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Building to win. How multinationals are structuring to compete in emerging markets

PwC 2009 report focuses on strategies to succeed in emerging markets with intense pressure to deliver on growth targets. The report discusses the approaches successful multinationals are taking: the role of the regional office, advantages and disadvantages of various in-country operating models, culture considerations and talent retention issues. Retailers are restructuring to penetrate markets better - which usually means decentralising and allowing more flexibility, while consumer products companies with strong brand presence are streamlining and centralising parts of their organisations to leverage economies of scale in areas like shared services and supply chain.

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