Recommended Reports

Delivering the Promise of Shopper Marketing. Mastering execution for competitive advantage

The 2008 Grocery Manufacturers Association (GMA)/Deloitte Consulting LLP Shopper Marketing Study explores the shopper marketing experiences and lessons learned at many retailers and consumer products manufacturers embracing a shopper marketing strategy focused on in-store elements of the marketing mix with superior returns on marketing investments. It also covers effective models of collaboration, links between strategy, company deployment and activation models, and ways of measuring success of retailers, manufacturers and other stakeholders.